posted by Nelson Bodnarchuk

Mobile Web usage is growing at an exponential rate. It seems as though everyone has a mobile device, or two, these days. By 2012, 85% of all smartphones will be web enabled driving an explosion of the mobile web and mobile search along with it. Mobile search has grown 400% over the past year alone, with continued signs of growth. 

Here are 5 mobile trends, from Google, that your company needs to know of and must leverage to increase profits as consumers continue to shift to the mobile web.

  1. Mobile is Entertainment: everyday over 125 years of Angry Birds is played on a mobile device
  2. Mobile is Local: 1 in 3 mobile searches are for local information. After searching the mobile web, 59% of customers visit a local establishment
  3. Mobile is Instant: mobile users can take action quickly. 82% of priceline.com mobile users book their hotel the day of arrival versus only 45% of desktop users
  4. Mobile is Growth: people are searching the mobile web for everything, at a staggering rate
    • 15% of all mobile searches are for financial or insurance quotes
    • 17% of all mobile searches are for a vehicle
    • 30% of all mobile searches are for local restaurants
  5. Mobile is Now: as impressive as these numbers are, 79% of online advertisers do not have a mobile optimized site leaving a huge opportunity for companies to capitalize on the mobile market

So with the mobile revolution in full swing how can your company leverage the mobile web to its advantage?

  1. Build mobile optimized website and mobile apps
  2. Make it easy for customers to take action locally, while using your mobile site and apps
  3. Get creative with your marketing and give your customers a unique and engaging mobile experience
  4. Be agile by learning how customers use your mobile site and apps to learn and improve your offerings iteratively.
  5. Add mobile to your marketing plan so your company can growth with it. 

 

As you’ll see in this video, mobile isn’t just a trend it’s an era!

http://www.youtube.com/watch?v=9GalBu_cEkM&feature=player_embedded