MediaThinking Outside the Box with Concierge19-01-2007
by Alex Ganon , svenontech.com
Someone once made the comment that: "I’ll be willing to look at thinking outside the box only after I’ve seen proof that there’s any thinking going on inside the box first." This new product is definitely an example of thinking outside that box, and I mean, way outside. The new product, Concierge, is actually quite simple. It’s an LCD screen built into a shopping cart. When a customer walks into their local supermarket and grabs a cart, the screen will come to life. It’ll tell its user about the store, provide them with a map so they don’t get lost. But it doesn’t stop there, oh no. Concierge will be able to provide shoppers with coupons, recipe ideas, and even keep an ongoing tally of your selected items. It’s not only a tool to help shoppers; it’ll benefit storeowners as well. With built in GPS technology, managers will be able to see what isles are most visited, which ones aren’t visited at all, and what products are most often selected or just left alone on the shelf (hopefully for not too long.) Supermarkets and stores everywhere will be able take this info and tailor their establishments to consumers needs. Rob Segal, Springboard’s CEO puts it this way. He said: "Every so often, you read about a device that just makes sense – so much so that you if find yourself thinking, ‘I can’t believe no one thought of that before.’ Concierge is just such a device." Segal brought together a team of experts to create his dream device. He wanted a clear LCD screen with computer interaction, barcode scanner, GPS technology, and something that would last. He also knew that shopping carts take a real beating, so he had to make sure it was waterproof, weatherproof, toddler proof, just about everything proof. He and his team have succeeded in making that vision a reality. With gaskets and other waterproof materials, Concierge is able to be fully submerged underwater and still have the ability to operate. It’s constructed from the best materials so it can withstand the beating that shopping carts undergo. Rob and his team definitely have a first class product, the first of it’s kind. Concierge will make shopping easier, more interesting, and more personalized for the individual consumers needs. No word on a release date, Springboard first has to make their sales pitch to storeowners.
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