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Price Chopper Deal

Mercatus Inks Multi-year Deal with Price Chopper Supermarkets to Power the Retailer’s Cross-Channel Digital Marketing Strategy

October 3, 2011—NEWARK, NJ—Mercatus USA, a software development company delivering cross-channel marketing capabilities to the retail industry, announces a multi-year deal with Price Chopper Supermarkets to blueprint the Mercatus Smart Shopping Technology to Price Chopper’s unique digital marketing strategy. By leveraging Mercatus’ technology and retail industry experience, Price Chopper will improve competitive advantage in the grocery segment, boost brand equity, and improve financial performance.

“Price Chopper shoppers are ready to use the digital world to gain more value out of their shopping experiences, and we recognize that innovative technology is a solid business strategy that adds value while delivering true differentiation and a competitive advantage,” explains Greg Zeh, Price Chopper’s CIO. “Mercatus’ innovative Smart Shopping Technology provides us with an ultra-comprehensive platform that we can use to advance our digital marketing strategy.”

“We believe that the Mercatus Smart Shopping Technology can help us communicate and connect more meaningfully with our customers on a variety of levels and ultimately, to contribute to the growth of our overall business,” added Russell Zwanka, Senior Vice President Sales, Merchandising and Marketing for the progressive 128-store chain.

Today’s retailers are in need of innovative solutions to meet evolving customer needs. By leveraging Smart Shopping Technology, retailers’ highly customized digital marketing channels are built on a robust, flexible, and scalable platform. Because the solution is modular, retailers are able add to their solution over time always knowing that they are leveraging their investments.

“Price Chopper prides itself on innovative food merchandising,” says Sylvain Perrier, COO, Mercatus Technologies. “We are very proud that the Price Chopper brand has chosen to partner with Mercatus to bring their cross-channel digital marketing strategy to life.”

About Mercatus
Imagine delivering the right message to the right consumer in the right place at the right time. Mercatus Technologies makes this possible. Mercatus enables retailers and advertisers to achieve competitive advantage, boost brand equity, and improve financial performance. Leveraging Mercatus’ smart shopping technology on a cross-channel marketing level, retailers and advertisers achieve the ultimate one-to-one relationship with shoppers throughout their buying cycle—from intent to influence to purchase. See the bigger picture at www.mercatustechnologies.com.

About Price Chopper
Based in Schenectady, NY, the Golub Corporation owns and operates 128 Price Chopper grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. The American owned, family-managed company prides itself on longstanding traditions of innovative food merchandising, leadership in community service, and cooperative employee relations. Golub’s more than 23,000 teammates collectively own 52% of the company’s privately held stock, making it one of the nation’s largest privately held corporations that is predominantly employee-owned. For additional information, visit www.pricechopper.com.

Contact
Lucy Trinh
Mercatus USA
973 353 6214 x 238

Mona Golub
Price Chopper
518 369 1480