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Mercatus Concierge® for Mobile Featuring QR and NFC Technology Now Available to Retailers

October 31, 2011—TORONTO, ON—Mercatus Technologies, a software development company delivering cross-channel marketing capabilities to the retail industry, launches a service module for the Concierge^® for Mobile solution. Concierge for Mobile, a customizable mobile application service—now featuring innovative Near Field Communication (NFC) and Quick Response (QR) technologies—exponentially extends the brand reach of retailers to improve competitive advantage, boost brand equity, and improve financial performance.

Mobile technology revolutionizes the retail industry by changing how and when consumers interact with brands. With Concierge for Mobile, retailers enable customers to leverage the brand’s interactive mobile app to quickly and conveniently sign up for a loyalty account to manage their shopping list, digital coupons, promotions, and more. And now with the addition of NFC and QR code technologies, retailers put their customers in control and satisfy their desire for immediate information about their products.

“NFC and QR technologies enable people to get and interact with information anywhere, anytime,” explains James Thomas, Director, Strategy, Mercatus Technologies. “Our innovation incubator, Mercatus Greenhouse, brings together retailers, visionaries, and our technology gurus to collaborate on innovative solutions to real-world retail challenges. One idea that sprouted is the NFC and QR technologies featured in Concierge for Mobile. Our NFC and QR functionality was unveiled to chain retailers at NextPoint 2011 and the interest was substantial. The convenience and instant gratification of highly responsive NFC and QR technologies give retailers the tools to effectively and quickly place their brand in the palm of every mobile device user while boosting brand equity and improving financial performance.”

Because the Mercatus platform is modular, retailers are able to add to their solution over time—always knowing that they are leveraging their investment. Concierge API supports Concierge for Mobile, Concierge for Web, and Concierge for Cart to name just a few of the modular services available to achieve retailers’ unique requirements. For more information or to schedule a one-to-one demo, please contact Rick Laanvere at 973 353 6214 x 241. Also, watch the demo video, Concierge for Mobile Featuring NFC and QR Code Technologies.

Downloads
Concierge for Mobile Brochure (PDF)
Concierge API Brochure (PDF)

About Mercatus
Imagine delivering the right message to the right consumer in the right place at the right time. Mercatus Technologies makes this possible. Mercatus enables retailers and advertisers to achieve competitive advantage, boost brand equity, and improve financial performance. Leveraging Mercatus’ smart shopping technology on a cross-channel marketing level, retailers and advertisers achieve the ultimate one-to-one relationship with shoppers throughout their buying cycle—from intent to influence to purchase. See the bigger picture at www.mercatustechnologies.com.