Today’s shoppers are increasingly seeking to access product information anytime, anywhere, through multiple communications channels such as Concierge, kiosks, the Web, mobile applications, and even social network channels

Mercatus will use Gladson’s comprehensive database of high-quality, up-to-date product information and images for leading CPG products across all of its smart shopping technology applications – including Concierge, Mercatus’
innovative on-board shopping cart technology.

“Today’s shoppers are increasingly seeking to access product information anytime, anywhere, through multiple communications channels such as Concierge, kiosks, the Web, mobile applications, and even social network
channels,” said Sue Sentell, President and CEO at Gladson. “With the depth and breadth of Gladson’s database, Mercatus enables retailers to engage shoppers all through the shopping process, regardless of their
location.”

Retailers rely on Mercatus for cross-channel marketing, creating the ultimate personalized relationship with the shopper throughout the buying cycle, from intent to influence to purchase. Gladson provides up-to-date, high-resolution images across the most comprehensive range of products in the industry. Mercatus uses the Gladson database to deliver the right images and information to retailers, so consumers can view the latest digital versions of store promotions and coupons, or research product prices.

“Gladson’s comprehensive database, combined with Mercatus’ smart shopping technology, enables retailers to foster personalized relationships that create deep levels of customer loyalty,” said Sylvain Perrier, Chief Operating Officer of Mercatus. “Gladson allows us to help retailers to enhance the shopper’s in-store experience, achieve competitive advantage, boost brand equity and ultimately improve financial performance.”

With Mercatus’ smart shopping solutions, consumers can make and revise their shopping lists on smartphones or home computers. At the retail store, mobile devices or smart shopping carts can help them find and compare detailed product information, research recipes, and make better buying decisions. Shoppers can also scan items as they shop, so at the checkout the cart is already totaled – they just pay and go. In turn, retailers can collect valuable data and customize content to each shopper, boosting brand equity and sales throughout the store.

About Mercatus
Mercatus enables retailers and advertisers to achieve competitive advantage, boost brand equity, and improve financial performance. Leveraging Mercatus Smart Shopping Technology on a cross-channel marketing level, retailers and advertisers achieve the ultimate one-to-one relationship with shoppers throughout their buying cycle – from intent to influence to purchase. See the bigger picture at www.mercatustechnologies.com.

About Gladson
Gladson, headquartered in Lisle, Illinois, is the leading provider of syndicated consumer packaged goods (CPG) services for manufacturers, retailers, wholesalers and brokers. With more than 700,000 products represented, Gladson’s CPG database contains the most comprehensive product information available. The company builds databases of product information and package images for a wide range of uses, including shelf space management, category management, logistics, advertising, research and e-commerce applications such as online shopping and nutrition programs for consumers. Gladson also provides data analysis, consulting and in-store merchandising solutions that support efficient planogram implementation and increase product sales. For more information, visit www.gladson.com and http://twitter.com/gladsontweets.