Media

Mercatus and Gladson announced today a strategic partnership that is expected to enable retailers to foster personalized relationships that create deep levels of customer loyalty.  

Mercatus will use Gladson’s comprehensive database of high-quality, up-to-date product information and images for leading CPG products across all of its smart shopping technology applications – including Concierge, Mercatus’ on-board shopping cart technology.

Retailers rely on Mercatus for cross-channel marketing, in an attempt to create the ultimate personalized relationship with the shopper throughout the buying cycle, from intent to influence to purchase. Gladson provides up-to-date, high-resolution images across the most comprehensive range of products in the industry. Mercatus uses the Gladson database to deliver the right images and information to retailers, so consumers can view the latest digital versions of store promotions and coupons, or research product prices.

With Mercatus’ smart shopping solutions, consumers can make and revise their shopping lists on smartphones or home computers. At the retail store, mobile devices or smart shopping carts can help them find and compare detailed product information, research recipes, and make better buying decisions. Shoppers can also scan items as they shop, so at the checkout the cart is already totaled – they just pay and go. In turn, retailers can collect valuable data and customize content to each shopper, boosting brand equity and sales throughout the store.

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